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Director, Digital Content

West Hollywood, CA

OWN is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.

Position Title: Director, Digital Content

Position Summary:  Director, Digital Content will help produce episodic and short-form coverage of various OWN network shows, working in conjunction with digital and on-air producers, as well as production companies.  Set content plans and editorial digital strategy for each new season of OWN shows, coming up with robust and thoughtful digital ideas for marketing the content.  Project manage Digital Content efforts, including ongoing clip-cutting for on-air series, producing original digital videos, building series microsites, building press sites, FYC Emmy campaigns, etc.


Key Responsibilities:

  • Manage Digital video shoots that the Content team executes, particularly involving OWN talent

  • Sharply interpret a variety of detailed data and video metrics to inform content strategy, and translate/present those curated digital insights with network executives.

  • Work with programming executives who oversee scripted and unscripted series, sharing key audience takeaways to shape how OWN markets existing shows and develops new ones.

  • Drive the digital business forward by coming up with creative ideas that serve a variety of needs, from podcast initiatives to the network's tentpole events.

  • Brainstorm creative ideas for repackaging and refreshing existing content.

  • Liaise with various departments, including Publicity, On-Air, Legal and Social, as well as talent, to gather assets, address rights issues and help market content.

  • Work closely with leadership developing and executing strategies to drive audience engagement and revenue

  • Drive growth in views for our YouTube platform, and drive users to Watch OWN to increase engagement on our TVE platform

  • Direct supervision over the Digital Content Staff

  • Digital Content lead in company internal meetings, representing the needs and wants of the Digital team

  • Oversee flagship Digital-specific projects from inception to launch, including OWN Your Health, 20 Questions Initiative, KON,etc.  Lead weekly Editorial content meeting

  • Create decks, monitor analytics and give presentations about content performance

  • Work with executive stakeholders, Discovery counterparts, external vendors and talent

  • Set weekly and monthly editorial calendar, and allocate tasks among team members

  • Navigate politics between departments to support Digital's content and business goals

  • Focus efforts on acquisition and audience retention strategies, as well as extending the lifetime value of viewers on all platforms.

  • Liaise with partners such as Hologic, Oprah Daily, etc on joint large-scale projects


  • 5-8 years experience in related industry and field

  • Team management/ supervisory experience leading a team

  • BA degree in related field/relatable field 

  • OWN/Discovery requires vaccination for employment consideration. Discovery will consider requests for exemption from this requirement upon an offer of employment. Employees with approved exemptions due to health or religious reasons must abide by weekly rigorous COVID-19 testing protocols.


EEO Statement:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.


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