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Director, Social Media Strategy

West Hollywood, CA

OWN is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011.

 

Position Title: Director, Social Media Strategy

Position Summary: The Director of Social Media Strategy is the head of the OWN social team and oversees all day-to-day social strategy and execution of brand marketing initiatives on social platforms for the network. This role requires a unique blend of innovative instincts, digital and social media aptitude, platform and audience expertise, management skills and strategies that drive growth, as well as an eye for performance metrics – all of which impact revenue, brand performance and more. The position, based in Los Angeles, leads a team of talented professionals and reports to the VP, Brand Marketing.

 

Key Responsibilities

  • Provide leadership in content and platform strategy for network and series social media for all initiatives, across multiple channels to meet and/or exceed metric targets including engagement, follower growth, impressions, reach, revenue, etc.

  • Ensure consistent brand message across multiple consumer touch points including Facebook, Instagram (feed, Stories, IGTV), YouTube, TikTok and similar platforms for network and series

  • Build strategies and timelines to align with network / series calendars, sales and partner opportunities and brand initiatives, events, press and activations that require content and social media integration

  • Partner closely with Consumer Marketing Team to develop strategy, budget, timelines, and execution of all brand marketing initiatives through social media platforms, content, and tactics

  • Partner with Brand Creative Team and other stakeholders to produce social content strategy, translated through creative briefs to create engaging content

  • Ability to be strategic and tactical – be able to zoom in and out to both manage a team providing tactical supervision, while ensuring plans align with or drive greater series or network strategy

  • Guide Social Media Specialists, external agencies and vendors involved with producing content, community management, etc., enforcing clear delineation of roles and responsibilities for maximum output from the team

  • Translate social analytics and sentiment into actionable insights to inform future strategy, content development and platform usage through social media Specialists’ execution

  • Manage reporting of results to company/executive team through 

  • Develop social/digital sponsorship opportunities alongside Director, Branded Entertainment Partnerships and serve as key liaison on strategies and offerings for driving revenue on social media for largescale clients

  • Lead amplification strategies, identifying new opportunities to drive revenue growth and media value across our social media campaigns

  • Collaborate across the company with Production, Development, PR, Scheduling, Digital and other teams to weigh in and provide intelligence from a social perspective

    Requirements: 

  • 7+ years’ experience 

  • Self-starter who is experienced, strategic, creative and passionate about all thing’s social media

  • A natural ability to collaborate well with others across the organization and thrive in a fast-paced environment

  • OWN/Discovery requires vaccination for employment consideration. Discovery will consider requests for exemption from this requirement upon an offer of employment. Employees with approved exemptions due to health or religious reasons must abide by weekly rigorous COVID-19 testing protocols.

  

EEO Statement:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

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