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Director, Social Media Strategy

West Hollywood, CA · Marketing/Public Relations
OWN is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.

Position Title: Director, Social Media Strategy
 
Position Summary: The Director of Social Media Strategy is the head of the OWN social team and oversees all day-to-day social strategy and execution of brand marketing initiatives on social platforms for the network. This role requires a unique blend of innovative instincts, digital and social media aptitude, platform and audience expertise, management skills and strategies that drive growth, as well as an eye for performance metrics – all of which impact revenue, brand performance and more. The position, based in Los Angeles, leads a team of talented professionals and reports to the VP, Brand Marketing.
 
Responsibilities
  • Provide leadership in content and brand strategy for social across all initiatives and deliverables, across multiple channels to meet and/or exceed metric targets including engagement, follower growth, impressions, reach, traffic, revenue, etc.
  • Partner with brand creative team and other stakeholders to define social content, communications and strategies and translate into creative briefs
  • Drive strategy, budget and execution of brand marketing initiatives through content storytelling, ensuring a consistent brand message across multiple consumer touch points including Facebook, Instagram (feed, Stories, IGTV), YouTube, TikTok and similar platforms 
  • Build content calendar and strategy to align with network calendar, sales and partner opportunities and brand initiatives, events, press and activations that require content and social media integration
  • Social platform and audience specialist with a technical understanding on how to generate awareness and engagement
  • A natural ability to collaborate well with others across the organization and thrive in a fast-paced environment
  • Ability to be strategic and tactical – be able to zoom in and out, both manage a team and get in the weeds to make it happen when necessary
  • Identifying new trends to spark new innovative content development for organic platform growth
  • Guide external agencies and vendors involved with producing content, community management, etc.
  • Collaborate across the matrix with Production, Development, PR, Scheduling, Digital and other teams to weigh in and provide intelligence from the social ecosystem
  • Monitor, measure and analyze the effectiveness of all social channels 
  • Partner with the Insights team in monitoring and reporting on social media performance
  • Manage reporting of results and ongoing communication to executive team and translate social analytics and sentiment into actionable insights for social media specialists to execute
  • Develop social/digital sponsorship opportunities alongside Director, Branded Entertainment Partnerships
  • Serve as key liaison with Ad Sales Marketing on strategies and offerings for driving revenue on social media for largescale clients
  • Lead amplification strategies, identifying new opportunities to drive revenue growth and media value across our social media campaigns
Requirements:
  • 7+ years’ experience
  • Self-starter who is experienced, strategic, creative and passionate about all thing’s social media.
EEO Statement:
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.
 

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