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Specialist, Integrated Marketing (Temporary CW Assignment)

Location: New York, NY
Date Posted: 05-18-2017
OWN is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the  magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform


The Specialist works across all Integrated Marketing related sales development activities, including tracking, contributing to and driving pitches from conception and development through to post-sale. Specialist is expected to assist the Integrated Marketing Team and also work cross-functionally with Marketing, Sales, Digital/Social, Media Planning, Programming, and Ad Ops teams to ensure proper vetting and excellence across all proposals and materials. This is a contingent worker (CW – temporary) assignment for six months, with the potential for further extension.


The ideal candidate is detail-oriented, organized team-player with a passion for integrated marketing.
  • Participates in brainstorm sessions to assist in writing and designing responses RFP-based opportunities 
  • Manages custom integrated digital/social campaign process in all areas including ideation and execution
  • Coordinates efforts for integrated digital/social campaigns with editorial, design, sales, pricing and operations teams for smooth execution
  • Supports design aesthetic for presentations that represents both the brand and network tonality
  • Develops timelines moving against feedback needs for assigned projects
  • Inputs, tracks and updates all active pitches

Candidate should have the following to be considered for the role in the NY OWN Office: 
  • A minimum of 3-4 years of marketing experience, preferably integrated and with network or digital publisher background
  • Passion for creating custom content and native opportunities within the on-air and digital space
  • Graphic design and basic HTML knowledge a plus
  • Digital Ad Sales basic knowledge preferred
  • Excellent organization and written communication skills
  • Attentive to deadlines, detail oriented, proven project management skills (organization, timeline creation and management, follow through)
  • Familiarity with content management systems and project management programs preferred (TeamSite, JIRA, Confluence, Basecamp)
  • Bachelor’s Degree in related field

OWN, LLC is an Equal Opportunity Employer. It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state or local law.
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